Q3. An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is c capture the value of the u201ccidu201d query parameter, and set that as the value of s.campaign.

Which URL can be used to measure the paid search campaign activity?

A. www.site.com/home.html?cid=paid_search-google

B. www.site.com/home.html&utm_cid=paid_search-google

C. www.site.com/home.html&cid=paid_search-google

D. www.site.com/home.html?utm_cid=paid_search-google

View Answer

Q4. An analyst wants to use all of the following variables to configure a single fallout report:

- Landing page prop

- Marketing channel eVar

- Product view event

- Purchase event

- Product category eVar

Which tool should the analyst use?

A. Reports and analysis

B. Workspace

C. Segment builder

D. Data Warehouse

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Q5. The logic between the two containers changes from "Or" to 'And'. What is the result?

A. The number of orders stays the same segment population increases.

B. The segment population stays the same orders decreases

C. The number of orders increases.

D. The segment population decreases.

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Q6. Which statement is true regarding the segment if u201cequalsu201d was changed to u201cdoes not equalu201d?

A. This segment includes hits with 2 units attributed to display

B. This segment include hits with 6 units attributed to affiliate

C. This segment includes sessions with 6 units attributed to organic search

D. This segment includes session with 2 units attributed to direct

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Q7. How do the values of calculated metrics change from March 2021 compared to December 2021?

A. The value of Order/Product Views remains the same

B. The value of Order/Product Views increases.

C. The value of Order/Product Views decreases.

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Q8. What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)

A. Create a new workspace

B. Create and apply a segment

C. Create a virtual group and apply a segment to their view of the data

D. Create a virtual report suite based on a segment

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Q9. An analyst wants to create a segment to measure all instances of organic search from Google for use in the Entry Pages report.

How should the analyst create this segment?

A. Use a segment container of u201cvisitoru201d, where Search Engine - Natural = u201cGoogleu201d

B. Use a segment container of u201chitu201d, where Search Engine - Natural contains = u201cGoogleu201d

C. Use a segment container of u201chitu201d, where Search Engine - Natural = u201cGoogleu201d

D. Use a segment container of u201cvisitoru201d, where Search Engine - Natural contains = u201cGoogleu201d

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Q10. The analyst has been brought two separate reports that provide differing measurements of unique visitors. The reports were generated with Report These differing values are in the attached exhibit. Why are the unique visitors of the u201cTyped/Bookmarked" Referrer Type in the "Referrer Typesu201d report unique visitors of the u201cDirect" channel in the Last Touch Marketing Channel Report different?

A. The Referrer Types report only identifies visitors that have a referring URL

B. The Referrer Types report has the option to u201cOverride Last-Touch Channelu201d checked

C. The Marketing Channel report cannot be customized like the Referrer Types report

D. The Marketing Channel report does not use the same logic as the Referrer Types report

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Q11. Site conversions for men's watches have been increasing over the last month. Internal search terms are being captured in eVar1. The analyst warns to the number of orders that are occurring in the same session in which visitors search for "Watches for Him." by creating a segment. The exhibit show segment that the analyst has configured.

How will orders be reported with this segment applied to the u201cInternal Search Terms" report?

A. The segment will return no orders where a search was conducted in the same visit

B. The segment will return all orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place

C. The segment will return all orders where a search was conducted in the same visit

D. The segment will return no orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place

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Q12. An analyst has a business requirement to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitor via paid search on tablet.

What should the analyst create to meet this business requirements?

A. Two segments (visits from paid search and mobile and visits from paid search and tablet) and apply to the video report to show the comparison

B. A data warehouse report with the following metrics/dimensions: video name, video length, mobile, tablet, paid search, visits

C. A data warehouse report with the following metrics/dimensions: video name, video completion rate, mobile, tablet, paid search, unique visitors

D. A single segments (visits from paid search, mobile and tablet) and apply to the video report to show the comparison

View Answer