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Q1. What is the result of an e-commerce HTTP server that processes the input queue at a rate equal to or greater than that of incoming requests?
A. A bottleneck occurs.
B. Network bandwidth decreases.
C. The server performs adequately.
D. The site visitor experiences a delay.
Answer: C
Q2. A hash encryption function:
A. is relatively easy to encrypt but difficult to decrypt.
B. contains a secret key that is used to encrypt and decrypt.
C. is not used because today's computers can easily hack it.
D. is encrypted with a public key and decrypted with a private key.
Answer: A
Q3. Which of the following is a concern with third-party instant storefronts?
A. They are available only through a portal.
B. They rely on a third party to secure the site.
C. They do not include shopping-cart software.
D. They require extensive knowledge of e-commerce server software.
Answer: B
Q4. Which of the following is true of high-level offline storefronts?
A. They require the greatest amount of expertise to use properly.
B. They use only proprietary encryption and data-formatting standards.
C. They require the site to be taken offline whenever a change is made.
D. They are not designed to support business-to-business (B2B) needs.
Answer: A
Q5. You want to configure a second Web site on a server. Which of the following most efficiently ensures that requests are properly processed by this second Web server for customers around the world?
A. A host header value
B. The server's hosts file
C. Secure Sockets Layer (SSL)
D. The hosts file on user systems
Answer: A
Q6. Jennifer placed a special product advertisement on the home page of her e-commerce site. After one week, she reviewed her server logs to see how many visitors clicked the ad, completed the registration page and then entered credit card information to purchase the product. Jennifer's site path analysis is a review of:
A. good e-commerce advertising.
B. customer satisfaction surveys.
C. controlled-navigation click patterns.
D. live usability testing and role playing.
Answer: C
Q7. You are planning to install a database server in a mission-critical environment. What is the best way to ensure continuous data availability and reliability?
A. Provide fail-over clustering.
B. Install a multiprocessor server.
C. Establish a strict security policy.
D. Install multiple hot-swappable hard disk drives.
Answer: A
Q8. Winnie has collected the physical evidence of an attack on her company's Web site, including the Web server, hard disk drives, site traffic and firewall logs. Which less tangible evidence could be lost?
A. ISP router records
B. User authentication data
C. IP address traceroute data
D. System data stored in RAM
Answer: D
Q9. Most Web sites that use online advertising can be divided into two site categories based on how the sites benefit from the advertising. What are these two e-commerce site categories?
A. Referrer sites and marketer sites
B. Referrer sites and publisher sites
C. Publisher sites and marketer sites
D. Marketer sites and advertising sites
Answer: C
Q10. Which of the following is the most effective way to build community with your online storefront?
A. Provide a quantity discount.
B. Create an incentive-based program.
C. Accept several different payment options.
D. Generate an automatic order confirmation.
Answer: B
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