Q1. An analyst wants to share a segment with all 300 members of the u201cExecutiveu201d user group except for two individuals.

How should the analyst share the segment with the desired population?

A. Share the segment with specific users individually

B. Permanently edit the u201cExecutiveu201d user group

C. Un-share the segment with individuals from the u201cExecutiveu201d user group

D. Share the segment with a newly created user group

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Q2. In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

A. Average orders per click-through increases

B. Average revenue per order increases

C. Average revenue per click-through decreases

D. Average orders per checkout decreases

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Q3. An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "soul u201ccampaign_nameu201d query parameters. The u201csourceu201d query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with u201caff.u201d Affiliate traffic may NOT have a defined value for "campaign_name".

How should the analyst configure the processing rule so that any hits from affiliate traffic are added to the Affiliate marketing channel?

A. Hits where the u201csourceu201d query parameter starts with u201caffu201d and the u201ccampaign_nameu201d exists

B. Hits where the u201csourceu201d query parameter starts with u201caffu201d

C. Hits where the u201csourceu201d and u201ccampaign_nameu201d query parameters exists

D. Hits where the u201ccampaign_nameu201d query parameters starts with u201caffu201d

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Q4. An analyst is running the Marketing Channel Overview report and notices that there is no revenue credited to their social media campaigns. At this there are many campaigns on Facebook that use the tracking code query parameter, "cid=social." Exhibits 1 and 2 show how the social traffic is configured processing rules of the Marketing Channel Report.

What change should the analyst make to the Marketing Channel processing rules?

A. The u201cSocial Campaignsu201d processing rule should be set so the tracking code contains "Social".

B. The "Social Networks" channel should be changed to set the channel's value to u201cTracking Codeu201d.

C. The u201cSocial Campaigns" marketing channel should be before the u201cSocial Networks" channel in processing order.

D. The "Social Networks'' processing rule should be changed to a condition of u201cAnyu201d.

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Q5. As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:

- Page Name: Start Checkout - event1

- Page Name: Shipping Information - event2

- Page Name: Payment Information - event3

- Page Name: Review Order - event4

- Page Name: Purchase Confirmation - event5

The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate of and where visitors go after falling of the funnel.

What should the analyst use to create this report?

A. Custom event funnel in Reports

B. Adobe Report Builder

C. Full Paths report

D. Analysis Workspace

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Q6. Per a solution design reference, the following variables are set when a social share occurs:

Event5 - Social Share

eVar7 - Social Share Channel

prop7 - Social Share Channel

In Adobe Analytics Reports, which report can be created?

A. Social Share per Visit by Social Share Channel

B. Top URLs shared

C. Top Products shared

D. Social Shares by Marketing Channel

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Q7. What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?

A. Add a rule set > select the report suite and a variable > add rules, test the rules > activate the rules

B. Add a rule set > add a rule, test the rules > activate the rule

C. Add a report > add a segment > create rules > test the rules > activate the rules > share the report

D. Add a report suite > select the variable > add rules > test the rules > activate the rules

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Q8. An analyst is running the standard u201cPagesu201d report and is applying the segment shown in the exhibit. When applying the above segment to the u201cPagesu201d report, the analyst sees the following top 5 pages:

1. home

2. cart

3. products:electronics

4. search:computers:1

5. search:televisions:1

What change should be made to remove the non-search result pages from the pages report?

A. Run the u201cPagesu201d report with the internal search event in Workspace

B. Change the segment container from u201cVisitu201d to u201cHitu201d

C. Run the u201cPagesu201d report with the internal search event in Reports

D. Change the segment container from u201cVisitu201d to u201cVisitoru201d

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Q9. How can the analyst correctly display u201chomepageu201d traffic?

A. Use unique page names

B. Shorten the page names

C. Use the page URL only

D. Classify the page names

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Q10. The analyst needs to create classifications for the Products reports for product category, product color and product size.

Where should the analyst create these classifications for the Products report?

A. The Classification Rule Builder

B. The Classification Importer

C. The Report Suite Settings for Traffic Variables

D. The Report Suite Settings for Conversion Variables

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