Q1. An analyst needs to report on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed AND purchased within the same visit. Ins analyst reports on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed OR purchased within the same visit.

What is the result?

A. The reported number of page view stays the same

B. The reported number of page view decreases.

C. The reported number of visits increases.

D. The reported number of visits decreases

View Answer

Q2. An analyst needs to create a report that trends multiple metrics in a single chart. These metrics need to be added to a standard Adobe Analytics das

How should the analyst create this report?

A. Create a Key Metrics report with the required metrics and add that report to the dashboard

B. Create a Trended Metrics report with the required metrics and add that report to the dashboard

C. Create a visualization with multiple metrics in Workspace and add that to the dashboard

D. Create a trend of multiple metrics in Report Builder and add that to the dashboard

View Answer

Q3. An analyst wants to set up a monthly revenue target for search engines from Google - Russia within a calendar year. How should the analyst set target month?

A. Select granularity "entire period" and add target value by month

B. Select granularity "entice period" add target value, and divide target by 12

C. Select granularity "monthly" add target value, and divide target by 12

D. Select granularity "monthly" and add target value by month

View Answer

Q4. A Business Practitioner needs to report on event5 by site section using a custom variable for day of week.

Which option allows the Business Practitioner to most efficiently achieve this goal?

A. Use the day of week conversion variable with full subrelations and instances

B. Use the day of week conversion variable and subrelate by site section with event5

C. Use the day of week traffic variable and correlate by site section with event5

D. Use the day of week traffic variable and participation metrics

View Answer

Q5. A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:

mpid: to identify the marketing agency partner afid: for affiliate ID

campId: to track the campaign ID itrkid: for internal campaigns offerid: tracks the special offer ID

The marketing manager asks the analyst to provide an example URL that the team can replicate.

What is a valid landing page URL with appropriate values?

A. domin.com/landing-page/&afID=value&CAMPid-value&itrkId=value&mpid=value&offerid=value

B. domin.com/landing-page/?cid=123wes?afid=value&campid=value&itrkId=value&mpid=value&offerid=v

C. domin.com/landing-page/mpid=value&afid=value&campid=value&itrkid=value&offerid=value

D. domin.com/landing-page/?mpid=value&afid=value&campid=value&itrkid=value&offerid=value

View Answer

Q6. The analyst has been provided the video metrics and variables shown in the exhibit as a part of a solution design reference (SDR).

Given the complete implementation shown, what reporting option is available within Adobe Analytics?

A. Video heartbeat

B. Video milestones

C. Video time played

D. Video completion rate

View Answer

Q7. The analystu2021s site, sets event 1 on all interactions and sets eVar1 with the name of these interactions at the same time.

The analyst needs to trend the interaction u201cdropdown clicksu201d and visits in the same report.

How can the analyst trend the interaction above (for u201cdropdown clicksu201d) with site-wide visits, in the same report?

A. Create a segment metric for event1, where eVar1u2021s value is u201cdropdown clicksu201d and use the Key Metrics report with the visits metric

B. Add u201cdropdown clicksu201d instances to the Key Metrics report along with visits

C. Trend the eVar1 report for u201cdropdown clicksu201d and then add visits to that eVar report

D. In a dashboard, trend instances of u201cdropdown clicksu201d in the same reportlet with the visits metric

View Answer

Q8. What is the proper sequence to show a completed purchase conversion funnel using the below options:

- Visits

- Product views

- Cart adds

- Checkout

- Purchase

- Entries

- Exit

A. Visits > Product Views > Cart Adds > Purchase

B. Product Views > Cart Adds > Checkout > Purchase

C. Visits > Entries > Cart Adds > Checkout > Exits

D. Product Views > Cart Adds > Checkout > Exits

View Answer

Q9. An analyst has the following metrics available for a retail site:

- Revenue

- Orders

- All Visits

- Internal Search Visits

- Internal Searches

- Cart Adds

Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?

A. Internal Searches/Cart Adds

B. Card Adds/Internal searches

C. Internal Search Visits/Revenue

D. Orders/Internal Search Visits

View Answer

Q10. An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural search engines. Segments have already been created in Adobe Analytics for the following:

- Visits from Natural Search Engines

- Visits from Mobile Devices

How should the analyst apply segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?

A. Use segment stacking in Adobe Report Builder to combine the two segments above

B. Pull an Adobe Report Builder request for both segments and take the difference of the results

C. Pull an Adobe Report Builder request for both segments and add the results

D. Use a new segment that combines mobile and natural search visits

View Answer