NEW QUESTION 1
A client implements Search and Display media partners' remarketing pixels on its website to re-target site visitors with product offerings.
• None of these media partners currently have integration with the Audience Manager.
• The client has implemented Audience Manager as its SMP solution to create richertarget audience segments user to data points enabled from otherdata sources including the client's CRM system, media, site behavior, third-party data services, and email programs.
• The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs. Which approach should an architect recommend to activate the audiences from Audience Manager into the
platforms of these media partners for targeting?

• A. Share audiences via server-to-server destination
• B. Leverage Customer Data Feed to share audiences with the media partners
• C. Implement the media partners' remarketing pixel on more webpages
• D. Share audiences via URL type destination

Answer: A

NEW QUESTION 2
A customer wants an extract of their segment rules to perform an audit. Which API method should the architect use?

• A. POST /segments/estimate-30-day-size
• B. GET/segments
• C. POST /segments
• D. GET /segments/rules
• E. GET /segments/limits
• F. POST /segments/rules

Answer: D

NEW QUESTION 3
A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.
• The travel company does not have Adobe Analytics.
• The travel company is not using Adobe Target.
• The travel company is using a proprietary Site Personalization Platform.
• AAM has a Cookie Based integration with the Site Personalization Platform.
• The DIL code is located in the body.
• The Site Personalization code is located in the header.
What should the architect recommend to enable this use case?

• A. Place the Site Personalization code in the body and below the DIL code
• B. Place the Site Personalization code and the DIL code in the footer
• C. Place an AAM API call above the Site Personalization code and DIL code
• D. Place an AAM API call in between the Site Personalization code and the DIL code

Answer: A

NEW QUESTION 4
A client plans to run a media program to target site visitors at a Demand Side Platform (DSP) that has Server-to-Server integration with Audience Manager.
• The size of audiences within AAM looks appropriate to launch the media program.
• The audience match rate between Audience Manager and the DSP is lower than expected.
• Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on the client's website to increase the match rate.
Which Audience Manager call should an architect validate?

• A. ...demde
• B. net/first event
• C. ...demdex.net/ibs
• D. ...demdex.net/event
• E. ...demdex.net/dest

Answer: B

NEW QUESTION 5
A mobile audio streaming service tracks the listening habits of its users via an analytics platform. It wants to enrich that data with third-party demographics data to better understand the users who use its platform.
Which approach should an architect select to meet the requirements?

• A. Include a login in the application, and share email and location with demographic data scraping company
• B. Include a login in the application and onboard third-party data via an onboarding partner
• C. Share customer name and listening habits with media company partners and request customer demographics
• D. Share customer email and preferences with record companies and request related demographics

Answer: D

NEW QUESTION 6
A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:
• Website visitors are qualifying for segments based on first-party CRM data
• They are not qualifying based on real-time site behavior
• The Target test is properly configured to use the correct audiences
Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?

• A. Experience Cloud Debugger
• B. Target Mbox Debug
• C. AAM Visitor Profile Viewer
• D. AEM Content Services

Answer: C

NEW QUESTION 7
A customer wants to update all trait rules in AAM. Which API sequence should the customer use?

• A. GET/traits/PUT/traits/ic:{integrationCode} POST/traits/validate v#
• B. GET/traits/ PUT/traits/{sid} POST/traits/validate
• C. POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate
• D. GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete

Answer: B

NEW QUESTION 8
Refer to the exhibit.

A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A.
What should an architect recommend the implementation team do to capture the data in the impressions column?

• A. Capture the campaign code from the destination URL
• B. Add a demdex media pixel to the ad's creative.
• C. Capture the referring domain of the click-through event.
• D. Use server-side forwarding to capture the impressions.

Answer: B

NEW QUESTION 9
What is the minimum required information in the file name for audiences onboarded from the CRM system?

• A. ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT.NUMBER,
• B. ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite
• C. ft
• D. DPID, TIMESTAMP, .sync/.overwrite
• E. ftp, DPID_TARGET_DATA_OWNE
• F. TIMESTAM
• G. .sync/.overwrite

Answer: B

NEW QUESTION 10
An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.
Which recommendation should an architect make to the client?

• A. Suggest sharing audiences via Customer Data Feed
• B. Suggest sharing audiences via Profiles & Audiences
• C. Suggest sharing audiences via Sever to Server type destination
• D. Suggest sharing audiences via Cookie type destination

Answer: D

NEW QUESTION 11
A financial industry sector company has selected Adobe Audience Manager (AAM) as its preferred Data Management Platform (DMP) solution and Adobe Target for the website visitors' experience management and testing. The company is not using any other Adobe product suite tools.
Which approach should an architect recommend for the data collection?

• A. Server-side forwarding due to the low server calls
• B. Ingest web-server data log
• C. Client-side AAM DIL code implementation
• D. Creation and deployment of unique AAM tracking pixel for each webpage

Answer: A

NEW QUESTION 12
An architect is examining the network traffic on a client's website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe Analytics call?

• A. 2x2 image/gif
• B. asynchronous iframe
• C. "stuff"
• D. "SUCCESS"

Answer: C

NEW QUESTION 13
A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:
• Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
• Has extensive data available in the CRM system on its current customers
• Tracks media in DMP (Display, Video, Search, Social, etc.)
• Has multiple teams and partners using the data available within Audience Manager for audience development
• Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels What should an architect recommend to meet these requirements?

• A. Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search
• B. Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB
• C. Create a single folder and store all Traits together irrespective of the LOB for the ease of management
• D. Create a separate folder for each trait so that each Trait is stored separately

Answer: B

NEW QUESTION 14
A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make si it is set up properly.
• ID: 543213
• Integration Code: cust-id
• ID Type: Cross Device
• ID Definition: Person
• Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.
d_cid_ic: 2991 c7a7-6fc74f-431jd 2
d_sonv: 1
d_ld_ts=1142144713051 d_mid:16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?

• A. The Data Source ID Type should be Cookie and not Cross-Dev
• B. The di-jsonv parameter should return a *0' value.
• C. The Experience Cloud ID is not enabled.
• D. The d_cid_ic parameter is missing the integration code.

Answer: D

NEW QUESTION 15
An electronics company wants to re-target users that have abandoned cart for their newestSmart Watch. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the "Abandoned Cart" segment on their website.
Which option should the architect recommend to accomplish this goal?

• A. Share the audience through a second party marketplace agreement
• B. Share the audience through a URL Destination
• C. Share the audience through a Server-to-Server destination
• D. Share the audience directly from Adobe Analytics

Answer: B

NEW QUESTION 16
A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.
The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.
Which traits should be used to meet these requirements?

• A. resort_stays > 5 AND membership_level=platinum
• B. resort_stays > 2 OR visited_hotel_page=true
• C. business_stays > 3 OR leisure_stays > 5
• D. business_stays > 10 ANDcan_email_flag=false

Answer: D

NEW QUESTION 17
An architect needs to create a file name for CRM data onboarding based on The following Information provided:

Which file name follows the required file naming syntax?

• A. ftp_dpm_20215.901035.202110171215.cs
• B. 1 .gz
• C. ftp_dpm_202110171215.overwrite.1.gz
• D. ftp_dpm_32456_202110171215.overwrite.1.gz
• E. ftp_dpm_20215.901035.202110171215.overwrite

Answer: D

NEW QUESTION 18
A telecommunications company is celebrating its 50 year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form date of their first contract.
How should an architect recommend incorporating this data into Audience Manager?

• A. • Extract the month and year from the CRM system• Create a trait for number of years since initial contract date
• B. • Extract year and month from the CRM system• Create a trait for each month (1 -12) and each year and combine into a segment
• C. • Extract the year from the CRM system• Create a trait for each 5 year range they have been a customer
• D. • Extract the year from the CRM system• Create a trait for each calendar year that the company has been in business

Answer: C

NEW QUESTION 19
A retail customer uses Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product they want to capture and segment users based on the following data points:
* 1. Whether the user clicked the Homepage banner for the new product
* 2. Whether the user viewed the Product Detail Page for the new product
* 3. Whether the user added the new product to their cart
* 4. Whether the user completed a purchase of the new product
These data points will be used to build segments for the following use cases:
* 1. Re-target non-converters who showed interest in the product but did not convert
* 2. Next page site personalization for users who abandoned their cart
* 3. Instant suppression of recent converters
Which data collection method should the architect recommend?

• A. DCS APIs
• B. Customer Attributes
• C. Server-Side Forwarding
• D. Shared Audiences

Answer: C

NEW QUESTION 20
A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.
Which two options could the architect take to enable this relationship? (Choose two.)

• A. Activate a data agreement through the Audience Manager Marketplace
• B. Create a DSP destination in the automobile and insurance company's AAM instance to share this data
• C. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture
• D. Privately exchange data with the insurance company via a Second Party agreement
• E. Export the automobile manufacturer's model and safety information for use with the insurance company

Answer: D

NEW QUESTION 21
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