NEW QUESTION 1
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?

• A. Filtered Publication List
• B. Data Filter
• C. Filtered Data Extension
• D. Measure

Answer: C

NEW QUESTION 2
Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?

• A. Create a data extension with email address asthe Primary Key and reply date and response fields as nullable.
• B. Create a data extension with email address, reply date, and response fields as nullable.
• C. Create a data extension with email address, reply date, and response fields as non-nullable.
• D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

Answer: C

NEW QUESTION 3
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers

• A. Create a folder structure prior to importing assets.
• B. Import duplicate copies of content for different messages or groups.
• C. Establish a naming convention optimized for search.
• D. Review permissions and roles for users accessing Content Builder.
• E. Focus on creating and importing content for oneprimary channel.

Answer: ACD

NEW QUESTION 4
Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customersare identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

• A. Customer ID is Primary Key and relates to Subscriber Key
• B. Email Address is Primary Key and relates to SubscriberID
• C. Customer ID is Primary Key and relates to Subscriber ID
• D. Email Address is Primary Key and relates to Subscriber Key

Answer: A

NEW QUESTION 5
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

• A. Create dynamic rules based on customers’ preferences in order to send specific content.
• B. Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
• C. Send customers one email per preference choice to ensure customers receive what they want.
• D. Create emails to include all preference options so that customers don’t miss any content.

Answer: AB

NEW QUESTION 6
A marketer wants to create a responsive email that will render correctly across all email clients. What tool could they use?

• A. Server Side JavaScript
• B. AMPscnpt with grid-based layout
• C. CSS3 media queries
• D. GTL with tables

Answer: A

NEW QUESTION 7
A team wants toimport a fife with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

• A. Choose the appropriate date format.
• B. Name the new import definition.
• C. Map the attributes in the file.
• D. Select the delimiting character.

Answer: C

NEW QUESTION 8
A 15 person management team wants to review test emails built in email studio prior to live deployment based oncontent that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.

• A. create a list composed of the management team prepare test tothe subject and use the send flow to send email to the list.
• B. find each individual with subscriber preview and test send to each individual recipient
• C. create a test data extension composed of the management team and test send to the test data extension
• D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

Answer: D

NEW QUESTION 9
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's newwinter offerings. Which email design best practice would the associate implement in this campaign?

• A. Limit the email text to 250 words
• B. Personalize the email content
• C. Segment the audience for the email
• D. Use an infographic email template

Answer: B

NEW QUESTION 10
Which is a benefit of Quick Send?

• A. Quickly approve Campaign Members for sending.
• B. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
• C. Quickly send multi-message campaigns to leads, contacts, or person accounts.
• D. Quickly send Salesforce emails to leads, contacts, or person accounts.

Answer: B

NEW QUESTION 11
A marketer wants to run an Account Send Summaryreport. Which option can be configured when running this report? (Choose 3)

• A. Report results delivery location
• B. Report results file format
• C. Error report log location
• D. Date range parameters
• E. Error handling parameters

Answer: ADE

NEW QUESTION 12
A marketer created dynamiccontent for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of
subscribers.
How should the marketer proceed?

• A. Select the “Preview” tab withinthe Classic Content tool.
• B. Create a user-initiated email to send to the list of subscribers.
• C. Use the Test Send tool to trigger copies of the email.
• D. Using the Subscriber Preview tool, cycle through the list of subscribers.

Answer: D

NEW QUESTION 13
A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers

• A. Email the report.
• B. Text a link to the report.
• C. Notify the manager with a pop-up.
• D. Save the report as a Snapshot.
• E. Save the report to an FTP folder.

Answer: ADE

NEW QUESTION 14
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?

• A. Email Studio and Audience Builder
• B. Automation Studio and Journey Builder
• C. Journey Builder and Email Studio
• D. Automation Studio and Content builder

Answer: C

NEW QUESTION 15
Whichis a fundamental component of coding responsive emails?

• A. CSS3 @media Queries
• B. Span Tags
• C. SQL Queries
• D. Anchor Tags

Answer: A

NEW QUESTION 16
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

• A. SQL Query activity
• B. Data Extract activity
• C. Filter activity
• D. Segment activity

Answer: AC

NEW QUESTION 17
What three methods are used to import data into a data extension?

• A. API, Import Filter, and Import Activity
• B. API, Data Filter, and Import Activity
• C. Import Wizard, Data Filter, and Import Activity
• D. Import Filter, Import Data, and Automation
• E. API, Import Wizard, and Import Activity

Answer: E

NEW QUESTION 18
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URLis used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find thisinformation?

• A. Tracking Job Links tab > URL ID
• B. Tracking Click Activity tab > Email Overlay View
• C. Tracking Overviewtab > Clicks
• D. Tracking Click Activity tab > Link View

Answer: B

NEW QUESTION 19
......