NEW QUESTION 1
What is a true statement about Subscriber Key? (Choose 3)

• A. SubscriberKey allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
• B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
• C. SubscriberKey and Primary Key are interchangeable terms
• D. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
• E. Subscriber Key determines what update types will be available when importing data

Answer: ABD

NEW QUESTION 2
NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?

• A. Email Address
• B. Loyalty Member Status
• C. Loyalty Member ID
• D. Full Name

Answer: C

NEW QUESTION 3
NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup foreach campaign.

• A. Delivery profiles
• B. Sender profile
• C. Profile attributes
• D. send flow

Answer: B

NEW QUESTION 4
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship.
Which two statements are correct about the emailsend behavior for any subscriber who currently does NOT exist on the All Subscribers List?
Choose 2 answers

• A. The email address and Subscriber Key will be added to the All Subscribers List.
• B. The subscriber will be added to the All Subscribers List witha status of Active.
• C. If the CustomerJD field does not exist on the All Subscribers List, the email send will fail.
• D. The Primary Key and demographic data will be added to the All Subscribers List.

Answer: AB

NEW QUESTION 5
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summaryof the recent email send?

• A. Send Performance tab
• B. Overview tab within Tracking
• C. Job Links tab within Tracking
• D. Summary tab

Answer: B

NEW QUESTION 6
Each time Northern Trail Outfitters sends their monthly promotional email, the volume of supportcalls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should be used?

• A. Send Email Activity
• B. Send Flow
• C. Triggered Send
• D. Send Throttling

Answer: D

NEW QUESTION 7
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

• A. Ensure that the data extension contains a primary key
• B. Select the update type Add and Update
• C. Select the update type Overwrite
• D. Select the update type Add Only

Answer: AB

NEW QUESTION 8
Whatcan a marketer do to enhance a Welcome Series campaign? (Choose 2)

• A. Require that the subscriber refer a friend
• B. Personalize email content
• C. Send three emails on the first day after sign-up
• D. Share the email program's value proposition

Answer: BD

NEW QUESTION 9
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

• A. SQL Query Activity
• B. Audience Builder
• C. Filters
• D. Send Flow

Answer: C

NEW QUESTION 10
An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sendingemail campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

• A. Check the "Is Sendable" option
• B. Set the column representing the Subscriber Key as a Primary Key
• C. Set the Email address column as a Primary Key
• D. Relatethe Email address to the Suscriber Key

Answer: AD

NEW QUESTION 11
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

• A. Create an automation to begin when information changes on a store object using a workflow rule
• B. Create a file drop automationto initiate when the store’s data extension is updated via import
• C. Create a scheduled automation to import the file on a recurring basis with store information
• D. Create a file drop automation to import the file when placed on the specified directory onthe EnhancedFTP

Answer: A

NEW QUESTION 12
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

• A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
• B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
• C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
• D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

Answer: D

NEW QUESTION 13
Which three content blocks do you need to create using AMPscript to enable personalization?

• A. First Name, Introduction, Conclusion
• B. Full Name, Introduction, Conclusion
• C. Greeting, First Name, LastName
• D. Greeting, Introduction, Conclusion

Answer: D

NEW QUESTION 14
A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?

• A. Triggered Send
• B. Send Email
• C. Automated Send
• D. Template Send

Answer: B

NEW QUESTION 15
If all subscribersreside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?

• A. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
• B. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
• C. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
• D. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition

Answer: D

NEW QUESTION 16
What must be configured in a MarketingCloud account to use the import wizard?

• A. Enhanced FTP
• B. File Transfer
• C. Data Loader
• D. Encrypted FTP

Answer: A

NEW QUESTION 17
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

• A. The email is commercial and not required to contain an opt-out link.
• B. The email is transactional and not required to contain an opt-out link.
• C. The subscriber can reply with 'opt out" in the email body to be removed.
• D. The subscriber can mark the email to signify it is spam.

Answer: B

NEW QUESTION 18
What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

• A. Style Block
• B. Code Snippet
• C. Script Activity
• D. Free Form Code Block

Answer: A

NEW QUESTION 19
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