NEW QUESTION 1
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

• A. Subscribers who click on a specific link
• B. Performance data on the Overview tab
• C. Number of clicks from mobile devices
• D. Images showing how the email rendered on different devices

Answer: BD

NEW QUESTION 2
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards JourneyBuilder due to the available activities. Which three Canvas Activities are available in Journey Builder?
Choose 3 answers

• A. Wait Until
• B. Query Activity
• C. Decision Split
• D. Post to Facebook
• E. Send SMS

Answer: ACE

NEW QUESTION 3
What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

• A. Data Table
• B. Data Extension
• C. Data List
• D. List
• E. Subscriber Table

Answer: B

NEW QUESTION 4
NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form,NTO would like to require email address and reply date and response for subscriber’scompleting the form, how should NTO will set the data extension

• A. create a data extension with email address, reply date and response fields as non-null able
• B. crate a data extension with email address reply date and responsefields as null able
• C. createthe data extension with email address as the primary key and reply date and response fields as nullable
• D. create a dataextension with email address as non-nullable and reply date and response fields as nullable

Answer: A

NEW QUESTION 5
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

• A. Profile Center URL
• B. Company Website URL
• C. Physical Mailing Address
• D. Terms and Conditions Policy

Answer: AC

NEW QUESTION 6
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the companyuse?

• A. Shared Emails
• B. Shared Portfolio Items
• C. Shared Data Extensions
• D. Shared Publication Lists

Answer: D

NEW QUESTION 7
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series ofemails. The emails received may vary based on each subscriber’s engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

• A. Predictive Email
• B. Scheduled Email Sends
• C. Automation Studio
• D. Journey Builder

Answer: D

NEW QUESTION 8
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

• A. SQL Query Activity > Data Extract Activity > File Transfer Activity
• B. Filter Activity > SQL Query Activity > File Transfer Activity
• C. Rlter Activity > File Transfer Activity > Data Extract Activity
• D. Data Extract Activity > SQL Query Activity > File Transfer Activity

Answer: A

NEW QUESTION 9
What two additional best practices could be applied to the company's new email design? Choose 2 answers

• A. Mobile optimized emails
• B. Corresponding call-to-action included in primary message
• C. Use of emojis in preheader text
• D. A mix of old branding with new branding

Answer: A

NEW QUESTION 10
The marketing teamwould like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

• A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to anAutomation
• B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
• C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Techdata filter
• D. Add the Pref1-Tech Data Filter to an Automation

Answer: B

NEW QUESTION 11
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

• A. List unsubscribe
• B. Profile attributes
• C. Publication lists
• D. Suppression lists

Answer: C

NEW QUESTION 12
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,

• A. enhance ftp
• B. encryptedftp
• C. data loader
• D. file transfer

Answer: A

NEW QUESTION 13
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA?Choose two answers.

• A. select the user clicks the overview tab in the inbox activity section
• B. select the URL id for the URL or tracking the alias from the job links tab.
• C. select the click activity bar chart from the email overview of the click activitytab
• D. select the URL or tracking alias from the link view tab of the click activity tab.

Answer: AD

NEW QUESTION 14
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails. What best practice should NTO employ?

• A. Use one file type for all images in the email.
• B. Keep total weight with images at 800KB or lower.
• C. Increase DPI and file size for image display.
• D. Rely on image-only emails to engage subscribers

Answer: B

NEW QUESTION 15
A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders.The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number customerID: a numeric customer identification number OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

• A. The OrderNumber field will be a Number data type field
• B. All fields inthe data extension are nullable
• C. CustomerID will be used as the Primary Key
• D. OrderNumber will be used as the Primary Key

Answer: D

NEW QUESTION 16
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

• A. Subscribers who have opened an email in the past 30 days.
• B. Subscribers within a 30-mile radius of a zip code.
• C. Subscribers who have submitted spam complaints in the last week.
• D. Subscribers who have not clicked in the past three months.

Answer: AD

NEW QUESTION 17
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTOhas HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

• A. Emails can be formatted for desktop and mobile without extra coding.
• B. One template can only be used for one email, maintaining brand standards.
• C. HTML developers are needed to build templates, but not emails.
• D. Templates provide the ability to create email messages using content blocks.

Answer: AD

NEW QUESTION 18
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

• A. Responsive Web template
• B. Media template
• C. Mobile-optimized template
• D. Standard template

Answer: C

NEW QUESTION 19
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