NEW QUESTION 1
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of thesystems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

• A. Import unsubscribes into a dataextension, then update status with a query.
• B. Create an automation triggered on unsubscribes from the other system.
• C. Create a suppression workflow for the unsubscribed accounts.
• D. Import unsubscribes with the appropriate status into All Subscribers.

Answer: D

NEW QUESTION 2
Which twofeatures can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

• A. Link Tooltip
• B. Stored Content Boxes
• C. Track Email Opens
• D. Physical Mailing Address

Answer: CD

NEW QUESTION 3
Northern Trail Outfitters (NTO) is currently sending out a single welcomeemail when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

• A. A series of A/B tests to determine the number of emails.
• B. Automation Studio with three separate Welcome automations.
• C. Journey Builder using a Random Split with three branches.
• D. Journey Builder using a Decision Split with three branches.

Answer: C

NEW QUESTION 4
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a LifetimeMember list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

• A. Suppression List
• B. Exclusion Script
• C. Domain Exclusion List
• D. Exclusion List

Answer: B

NEW QUESTION 5
A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated

• A. confirm that each contentarea specified in the dynamic content rules existed.
• B. Identify phrases like click here or free that could be marked as spam
• C. ensure subscriber status at the time of send subscribe or bounced.
• D. ensure subscriber have not subscribed or are undeliverable.

Answer: A

NEW QUESTION 6
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

• A. Attribute, Value, Operator,Content
• B. Lists, Value, Operator, Images
• C. Preferences, Value, Operator, Lists
• D. Customers, Value, Operator, Content

Answer: A

NEW QUESTION 7
A Marketer developed an email with personalized content based on 5 geographical regions;
Northwest - Static Image; Southwest - Image carousel
Central - No content; Northeast - Static image;Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?

• A. 3
• B. 6
• C. 4
• D. 5

Answer: A

NEW QUESTION 8
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

• A. Subscriber Group
• B. Send Log
• C. Data Filter
• D. Web Collect

Answer: D

NEW QUESTION 9
A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automationstudio?

• A. Triggered send
• B. Template send
• C. Automated send
• D. Send email

Answer: D

NEW QUESTION 10
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:

• A. Scheduled Send Emails
• B. Predictive Email
• C. Journey Builder
• D. Automation Studio

Answer: D

NEW QUESTION 11
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

• A. List Detective
• B. Preview andtest
• C. Send Flow
• D. Test Send

Answer: B

NEW QUESTION 12
What is an Automation Studio activity? (Choose 3)

• A. Wait Activity
• B. Send Email
• C. Triggered Send
• D. Transfer File Activity
• E. A/B Test Send Activity

Answer: ABD

NEW QUESTION 13
Which tactic will improve deliverability for a new sender?

• A. Send email during the holiday season when new senders are less likely to be detected
• B. Send email to a minimum of 35,000 subscribers per ISP per day
• C. Send email to ISPs that have been notified of the new sender
• D. Send email to the most active and engaged customers

Answer: D

NEW QUESTION 14
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this beaccomplished? (Choose 2)

• A. Select the data type as Text
• B. Set a custom maximum length of six
• C. Create restricted values
• D. Select the attribute as required

Answer: CD

NEW QUESTION 15
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrorslogic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

• A. Spam Check
• B. Validate
• C. Content Detective
• D. Subscriber Preview

Answer: C

NEW QUESTION 16
Northern Trail Outfitter's Quality Assurance process requiresthat a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

• A. Send Flow
• B. User-Initiated Email
• C. Send Activity
• D. Guided Send

Answer: D

NEW QUESTION 17
NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area
and reuse it across other emails using content builder without writing any custom html.

• A. Create an image content block that accommodates pictures
• B. create a free flow content block that accommodates text and images
• C. create an html content block and code the content by hand
• D. create a text content block that accommodates text

Answer: B

NEW QUESTION 18
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter,weekly promotions, and a birthday email.
How should they manage unsubscribes by communication type?

• A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
• B. Create separate data extensions foreach communication type and customize the subscription page.
• C. Create a Boolean field for each communication type in the data extension and update the Profile Center.
• D. Create publication lists for each communication type, and associate the publication list on the send definition.

Answer: D

NEW QUESTION 19
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